Twitter search has opened the site to spam for the first time, and I’m calling this kind of spam “swine flu”, mainly to prove the point that this will be more read if I spam popular keywords. Read on for more.
First off, background reading for the biggest reason why twitter is interesting. 30 sec version - twitter is the first truly opt in communication tool. You must follow to get content. Pull, not push.
You’re thinking, hmm, never thought of it that way. Wow, that is different. I knew there was some reason I loved twitter besides Ashton Kutcher (@aplusk).
Btw, for the uninitiated, twitter’s business plan is roughly -
- 1. 140 character updates about the sandwich you just ate.
- 2. ????
- 3. Profit.
(does that ever get old? no.)
Turns out that 2. is actually Twitter Search (launched last week) plus TweetSense, making them into either the 140 character google, or, if you’re into hype, the real-time google. Wow, even cooler. This crazy internet company is gonna be rich!
To recap: Twitter is opt in, pull, and trusted people only. Twitter Search is opt in, pull, and the whole wide world. Oops. Hello porn industry. Hello scams. Hello keyword squatters. And the only line of defense seems to be manual control by twitter’s people of “suspicious accounts”.
More to come in the morning, but this screams opportunity. I’m still trying to determine an angle that doesnt involve spamming.
Also heres a metric for twitter search terms, just discovered tonight while trying to decide on posting this as “Swine Flu” or “#swineflu” - tweets/hour - the number of new tweets found by searching for the term in an hour. Since twitter doesn’t give counts of results, a better metric is the speed of results. Aggregate those speeds, and voila - twitter trends.